Executing Pest Control Marketing That Works

One unified system. Every channel. Coordinated action for pest control companies.

Most pest control businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

84%
search online when looking for pest control services
Source: NPMA
$23.5B
U.S. pest control services market size
Source: IBISWorld
74%
prefer companies with online booking
Source: Pest Control Technology

Prevention Program Conversion & Retention

Email marketing converts one-time customers into recurring prevention contracts.

  • Post-service sequences converting to prevention plans
  • Seasonal pest alerts educating about threats
  • Contract renewal reminders reducing cancellation
  • Referral program communications

Emergency Response & Prevention Acquisition

Paid advertising captures homeowners with active problems and reaches prevention audiences.

  • Google Ads targeting pest-specific emergency searches
  • Local Service Ads with Google Guarantee
  • Facebook campaigns for prevention awareness
  • Seasonal campaigns aligned with pest cycles

Local Visibility for Pest Searches

SEO captures homeowners searching for solutions to specific pest problems.

  • Pest-specific pages for termites, bed bugs, rodents
  • Google Business Profile optimization
  • Neighborhood landing pages
  • Prevention tips content

Real-World Results

See how pest control businesses achieve results with Sapt.

Prevention Program Growth

Company generates most revenue from one-time services but wants recurring revenue.

Result

Email nurture plus technician training converts emergency customers to annual plans.

Prevention signups increased 85%Recurring revenue grew from 35% to 58%

Bed Bug Specialty Development

Company wants to capture high-value bed bug treatment market.

Result

SEO content plus Google Ads for emergency bed bug queries.

Bed bug calls increased from 4/month to 22/monthAverage job value $850

Frequently Asked Questions

Frequently asked questions

Emphasize local knowledge, personalized service, and consistency. Highlight that customers work with the same technician.

Increasingly important, especially in family and pet households. Develop IPM capabilities and market them prominently.

Successful companies typically invest 6-10% of revenue. Higher investment in markets with strong national chain presence.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System