Executing Chiropractic Marketing That Works

One unified system. Every channel. Coordinated action for chiropractic practices.

Most chiropractic businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

35M
Americans visit chiropractors annually
Source: American Chiropractic Association
77%
of patients rate chiropractic care as effective
Source: Gallup
4.2x
higher LTV for care plan patients vs. single visit
Source: Chiropractic Economics

Patient Education & Care Plan Nurturing

Build trust through education. Automated sequences explain chiropractic benefits, share patient success stories, and encourage care plan commitment.

  • New patient welcome sequences
  • Condition-specific education campaigns
  • Care plan renewal reminders
  • Reactivation flows for lapsed patients

Pain-Point Targeted Advertising

Reach people actively searching for relief from back pain, neck pain, headaches, and other conditions you treat.

  • Google Ads for pain-related searches
  • Facebook ads targeting local demographics
  • Retargeting for website visitors
  • New mover campaigns

Local Search Domination

Become the top choice when someone searches for a chiropractor in your area. Rank for condition-specific and location-based searches.

  • Google Business Profile optimization
  • Condition-specific landing pages
  • Local citation building
  • Review generation automation

Real-World Results

See how chiropractic businesses achieve results with Sapt.

New Practice Launch

A chiropractor opens a new practice in a suburban area with established competition.

Result

Integrated marketing builds visibility fast: Google Ads capture immediate searches, SEO builds long-term organic traffic, and email converts consultations into care plan patients.

Cash-Pay Service Growth

A practice wants to grow higher-margin cash-pay services like spinal decompression.

Result

Targeted ads and SEO for specific conditions (sciatica, herniated disc) attract patients seeking these services, while email education sequences explain treatment benefits.

Frequently Asked Questions

Frequently asked questions

Sapt creates education-focused content and email sequences that explain the science behind chiropractic care, share patient success stories, and address common concerns. This builds trust before the first visit and helps convert skeptical searchers into patients.

Yes. Our email automation includes care plan education sequences that help patients understand the value of ongoing care. Combined with appointment reminders and reactivation campaigns, practices typically see 30-50% improvement in care plan acceptance.

Sapt allows you to create separate campaigns for different service types. We can target insurance-friendly keywords for volume while creating premium campaigns for cash-pay services like spinal decompression or massage therapy.

Most practices see new patient inquiries within the first week of launching ads. Email automation typically reduces no-shows by 30-40% and increases reactivations within 30 days. SEO results compound over 3-6 months, creating sustainable organic traffic.

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