What marketing budget should a med spa have?

Treatment-Specific Patient Acquisition

Social + Paid Ads strategies built specifically for cosmetic & aesthetics clinics.

Paid advertising captures patients researching specific treatments with visual social content showcasing results.

89%

of aesthetic patients research providers online before booking

Source: American Med Spa Association

$18.4B

U.S. medical aesthetics market size

Source: Grand View Research

72%

of med spa patients cite before/after photos as most influential

Source: RealSelf

See how med spas businesses achieve results with Sapt.

Clinic invests $350K in new body contouring device and needs to quickly build patient volume.

Result

Launch campaign combining email to existing patients, Google Ads, and Instagram promotion.

85 treatments booked in first 3 monthsDevice ROI achieved within 8 months

Clinic wants predictable recurring revenue rather than one-time treatment dependency.

Result

Membership marketing campaign plus staff training on conversion conversations.

Membership enrollment grew from 45 to 280 within 12 monthsMonthly recurring revenue increased $42K

Med spas typically invest 8-12% of revenue in marketing given competitive dynamics. For a clinic generating $2M annually, expect $160K-240K.

See what compounding intelligence looks like for your business.