How We Learn the Med Spas Market

Building intelligence that gives your med spas business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For cosmetic & aesthetics clinics, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

89%
of aesthetic patients research providers online before booking
Source: American Med Spa Association
$18.4B
U.S. medical aesthetics market size
Source: Grand View Research
72%
of med spa patients cite before/after photos as most influential
Source: RealSelf

Defining Your Ideal Customer

We map exactly who your best med spas customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Device and Treatment Investment ROI
  • Commoditization of Core Services
  • Provider Credentialing Confusion

Competitive Intelligence

We research your local med spas competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The med spas market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how med spas businesses achieve results with Sapt.

New Device Launch Marketing

Clinic invests $350K in new body contouring device and needs to quickly build patient volume.

Result

Launch campaign combining email to existing patients, Google Ads, and Instagram promotion.

85 treatments booked in first 3 monthsDevice ROI achieved within 8 months

Membership Program Growth

Clinic wants predictable recurring revenue rather than one-time treatment dependency.

Result

Membership marketing campaign plus staff training on conversion conversations.

Membership enrollment grew from 45 to 280 within 12 monthsMonthly recurring revenue increased $42K

Frequently Asked Questions

Frequently asked questions

Emphasize safety, credentials, and outcomes. Educate about risks of unqualified injectors. Highlight that complications require medical expertise to manage.

Before/after photos are essential for aesthetic marketing. Obtain proper consent with clear usage terms. Offer incentives for photo sharing. Never use photos without explicit written consent.

Increasingly important for predictable revenue and patient retention. Structure memberships around maintenance treatments with added perks. Members visit more frequently and spend more over time.

Med spas typically invest 8-12% of revenue in marketing given competitive dynamics. For a clinic generating $2M annually, expect $160K-240K.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System