Executing Electricians Marketing That Works

One unified system. Every channel. Coordinated action for electrical contractors.

Most electricians businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

86%
of homeowners search online for electrical services
Source: HomeAdvisor
$212B
U.S. electrical contracting industry market size
Source: IBISWorld
73%
cite finding qualified workers as top challenge
Source: NECA

Customer Retention & Maintenance Programs

Email marketing builds ongoing relationships with past customers, promoting safety inspections and staying top-of-mind.

  • Post-service follow-ups requesting reviews
  • Seasonal safety reminder campaigns
  • Maintenance agreement promotions
  • Referral program communications

Emergency & Project Lead Generation

Paid advertising captures homeowners actively searching for electrical services.

  • Google Ads targeting "electrician near me"
  • Local Service Ads with Google Guarantee
  • Seasonal campaigns (EV charger installation)
  • Facebook campaigns reaching homeowners

Dominating Local Electrical Searches

Strong local SEO ensures visibility when homeowners search for electrical services.

  • Google Business Profile optimization
  • Service-specific pages for panel upgrades, EV chargers
  • Neighborhood landing pages
  • Review generation building credibility

Real-World Results

See how electricians businesses achieve results with Sapt.

Reducing Lead Service Dependency

Contractor spends $4,000/month on HomeAdvisor leads with 15% close rate.

Result

Google Ads campaign plus aggressive review generation creates direct lead flow.

Direct leads grew from 20% to 55%Cost per lead decreased from $75 to $45

EV Charger Installation Specialization

Contractor sees EV charger demand growing but isn't capturing this market.

Result

SEO content plus targeted Facebook ads to EV owner groups.

EV charger installations grew from 2/month to 15/monthAverage ticket $1,800

Frequently Asked Questions

Frequently asked questions

They can supplement but shouldn't be primary. Lead quality has declined while costs increased. Invest in owned channels that build equity.

Critical—often the deciding factor for homeowners. Aim for 4.8+ stars with 100+ reviews.

Most successful contractors invest 5-10% of revenue. For a $1M company, expect $50K-100K annually.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System