How We Learn the Electricians Market

Building intelligence that gives your electricians business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For electrical contractors, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

86%
of homeowners search online for electrical services
Source: HomeAdvisor
$212B
U.S. electrical contracting industry market size
Source: IBISWorld
73%
cite finding qualified workers as top challenge
Source: NECA

Defining Your Ideal Customer

We map exactly who your best electricians customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Lead Generation Cost Inflation
  • Emergency vs. Planned Work Balance
  • Technician Shortage Crisis

Competitive Intelligence

We research your local electricians competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The electricians market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how electricians businesses achieve results with Sapt.

Reducing Lead Service Dependency

Contractor spends $4,000/month on HomeAdvisor leads with 15% close rate.

Result

Google Ads campaign plus aggressive review generation creates direct lead flow.

Direct leads grew from 20% to 55%Cost per lead decreased from $75 to $45

EV Charger Installation Specialization

Contractor sees EV charger demand growing but isn't capturing this market.

Result

SEO content plus targeted Facebook ads to EV owner groups.

EV charger installations grew from 2/month to 15/monthAverage ticket $1,800

Frequently Asked Questions

Frequently asked questions

They can supplement but shouldn't be primary. Lead quality has declined while costs increased. Invest in owned channels that build equity.

Critical—often the deciding factor for homeowners. Aim for 4.8+ stars with 100+ reviews.

Most successful contractors invest 5-10% of revenue. For a $1M company, expect $50K-100K annually.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System