How We Learn the MedSpa Market

Building intelligence that gives your medspa business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For medical spas, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

$5.6B
US medical spa market size (2024)
Source: Grand View Research
64%
of medspa clients research online before booking
Source: American Med Spa Association
3.5x
higher LTV for membership clients vs. one-time
Source: Medspa industry benchmarks

Defining Your Ideal Customer

We map exactly who your best medspa customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • High Client Acquisition Costs
  • Seasonal Demand Fluctuations
  • Treatment Education Gap

Competitive Intelligence

We research your local medspa competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The medspa market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how medspa businesses achieve results with Sapt.

Botox Campaign Launch

A medspa wants to increase Botox appointments during a typically slow season.

Result

Targeted Google Ads capture treatment-specific searches while email sequences educate leads on treatment benefits and safety, driving a 40% increase in Botox bookings.

Membership Program Growth

A medspa launches a monthly membership but struggles to convert one-time clients.

Result

Automated email nurture sequences highlight membership value, combined with retargeting ads, converting 25% of eligible clients to membership.

Frequently Asked Questions

Frequently asked questions

Sapt combines treatment-specific SEO (so you rank for "Botox near me"), targeted ads reaching high-intent searchers, and education-focused email sequences that build trust. This integrated approach ensures you're visible when clients are researching and positioned as the expert choice.

Absolutely. Sapt makes it easy to create treatment-specific campaigns across email, ads, and landing pages. Whether you're promoting a new laser treatment or running a holiday special, all channels work together to maximize results.

Medspa marketing thrives on visual proof. Sapt helps you leverage before/after content across Instagram, Facebook, and email campaigns. We ensure proper consent workflows and optimize visual content for each platform.

Most medspas see positive ROI within 60-90 days. Email automation alone often pays for itself through reactivated clients and reduced no-shows. Paid ads typically achieve 3-5x return on ad spend once optimized.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System