One unified system. Every channel. Coordinated action for tattoo studios.
Most tattoo studios businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.
Email marketing manages the lengthy consideration process for custom work and promotes artist availability.
Paid advertising—particularly on Instagram—reaches people researching tattoo styles and artists.
SEO captures searches for both local studios and specific tattoo styles.
See how tattoo studios businesses achieve results with Sapt.
Studio loses 20+ hours monthly to consultation no-shows, wasting artist design time.
Deposit requirement for consultations plus reminder sequences reduces no-shows significantly.
Artist specializes in geometric dotwork but is not attracting ideal clients.
Instagram content strategy focused on geometric work plus Google Ads targeting style searches.
Essential—it is the primary discovery platform for tattoo artists. Each artist should maintain an active portfolio showcasing their best work. Studio accounts can cross-promote but artist pages drive most bookings.
Absolutely—custom design requires significant artist time before appointments. Typical deposits range from $50-200 depending on project size. Clear policies about refunds and rescheduling prevent disputes.
Both matter. Studio brand attracts walk-ins and establishes quality reputation. Artist brands attract clients seeking specific styles. Promote artists as part of the studio while building overall shop identity.
Tattoo studios typically invest 3-7% of revenue in marketing. For a studio generating $400K annually, expect $12K-28K. Investment in photography and content creation is particularly important.
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