Style-Specific Client Acquisition

Social + Paid Ads strategies built specifically for tattoo studios.

Paid advertising—particularly on Instagram—reaches people researching tattoo styles and artists.

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92%
of tattoo clients discover artists through Instagram
Source: Tattoodo
$3.5B
U.S. tattoo industry market size
Source: IBISWorld
36%
of millennials have at least one tattoo
Source: Ipsos

What's Included

  • Instagram campaigns showcasing artist portfolios and styles
  • Google Ads targeting style-specific searches (realism, traditional, etc.)
  • Retargeting campaigns following up with website/profile visitors
  • Local awareness campaigns reaching nearby demographics

Real-World Results

See how tattoo studios businesses achieve results with Sapt.

Reducing Consultation No-Shows

Studio loses 20+ hours monthly to consultation no-shows, wasting artist design time.

Result

Deposit requirement for consultations plus reminder sequences reduces no-shows significantly.

Consultation no-show rate decreased from 30% to 8%Recovered 15+ billable hours monthly

Building Specialty Reputation

Artist specializes in geometric dotwork but is not attracting ideal clients.

Result

Instagram content strategy focused on geometric work plus Google Ads targeting style searches.

Geometric work inquiries increased 180%Wait list established for specialty bookings

Explore Other Solutions for Tattoo Studios

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Compound
SEO & Local Search
Email Campaigns

Frequently Asked Questions

Frequently asked questions

Tattoo studios typically invest 3-7% of revenue in marketing. For a studio generating $400K annually, expect $12K-28K. Investment in photography and content creation is particularly important.

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