Executing Urgent Care Marketing That Works

One unified system. Every channel. Coordinated action for urgent care clinics.

Most urgent care businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

89%
of urgent care visits by patients who searched online first
Source: Urgent Care Association
$38B
U.S. urgent care market, growing 7% annually
Source: IBISWorld
67%
would choose urgent care over ER if they understood difference
Source: JUCM

Follow-Up Care & Location Awareness

Email marketing builds ongoing relationships with one-time visitors, encouraging return visits.

  • Post-visit follow-up improving satisfaction
  • Seasonal health alerts driving visits
  • New location announcements
  • Insurance update communications

Capturing Immediate Care Searches

Advertising captures patients at moment of need—often searching from mobile while experiencing symptoms.

  • Google Ads with wait times and directions
  • Local Service Ads above search results
  • Mobile-optimized campaigns for 70%+ of searches
  • Geotargeted radius campaigns

Dominating Local Urgent Care Searches

Local SEO is critical—patients search from mobile and choose from first few results.

  • Google Business Profile with hours, services, wait times
  • Neighborhood-specific location pages
  • Service pages for common conditions
  • Review management for time-sensitive decisions

Real-World Results

See how urgent care businesses achieve results with Sapt.

New Location Launch

Multi-site operator opens new location and needs to build patient volume quickly.

Result

Aggressive local Google Ads plus direct mail to households within 3-mile radius.

1,200 patients in first 3 monthsBreakeven 6 weeks ahead of projection4.7-star rating with 85 reviews

Occupational Health Expansion

Clinic wants to grow B2B occupational health but relies entirely on consumer urgent care.

Result

Targeted LinkedIn outreach to HR managers plus Google Ads for occupational health keywords.

35 new employer accounts in first year$280K additional annual revenue

Frequently Asked Questions

Frequently asked questions

Create clear content explaining what conditions urgent care can treat. Use your website, Google Business Profile, and waiting room signage to educate. Partner with employers and schools to spread awareness.

Yes, it's becoming essential. Patients expect this transparency and will choose competitors who provide it. If you can't provide real-time data, at least display average wait times by day/hour.

Very localized. Most patients won't travel more than 10-15 minutes. Target by ZIP code or radius, create neighborhood-specific landing pages, and mention local landmarks in your content.

Multi-site operators typically invest 3-5% of revenue; single locations 4-7%. For a location generating $1.5M annually, expect $60K-105K. New locations need higher initial investment.

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