How We Learn the Veterinary Market

Building intelligence that gives your veterinary business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For veterinary clinics, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

85%
of pet owners search online before choosing a vet
Source: American Animal Hospital Association
$35.9B
U.S. veterinary services market size in 2023
Source: IBISWorld
67%
of pet owners consider online reviews when choosing
Source: VHMA

Defining Your Ideal Customer

We map exactly who your best veterinary customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Corporate Consolidation Competition
  • Staff Shortage Crisis
  • Price Sensitivity

Competitive Intelligence

We research your local veterinary competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The veterinary market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how veterinary businesses achieve results with Sapt.

New Clinic Launch

New veterinary clinic opens in area with 8 established practices.

Result

Aggressive Google Ads plus new client promotional offer drives initial appointments; excellent service generates reviews.

450 new clients in 6 months4.9-star rating with 120+ reviewsProfitability 4 months ahead of projection

Improving Preventive Care Compliance

Only 45% of patients return for annual wellness visits.

Result

Automated multi-channel reminder system with online booking and personalized messaging.

Compliance improved from 45% to 68%520 additional visits annually$156K additional revenue

Frequently Asked Questions

Frequently asked questions

Emphasize what corporate practices can't offer—continuity of care with the same veterinarian, personalized relationships, and genuine community connection. Share your story, introduce your team, and highlight your unique approach.

Yes, increasingly essential. 68% of pet owners prefer online booking, and practices without it lose clients to competitors who offer this convenience. Implement with appropriate controls for appointment types.

Critical—they're often the deciding factor for pet owners. Aim for 4.8+ stars and actively request reviews after positive appointments. Respond professionally to all reviews, including negative ones.

Authenticity wins. Share behind-the-scenes content, patient recovery stories (with permission), staff introductions, and pet care tips. Facebook and Instagram work best; video of happy patients performs exceptionally well.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System