How We Learn the Consultants Market

Building intelligence that gives your consultants business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For business consultants, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

68%
of consulting clients find consultants through referrals or online research
Source: Source Global Research
$329B
U.S. management consulting market size
Source: IBISWorld
74%
of businesses hiring consultants evaluate thought leadership content
Source: Hinge Research Institute

Defining Your Ideal Customer

We map exactly who your best consultants customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Credibility and Trust Building
  • Feast or Famine Project Flow
  • Differentiating from Competition

Competitive Intelligence

We research your local consultants competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The consultants market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how consultants businesses achieve results with Sapt.

Thought Leadership Platform Building

Experienced consultant has expertise but lacks visibility in the market.

Result

Content marketing strategy including blog, LinkedIn presence, and speaking pursuit.

LinkedIn following grew from 500 to 12,000 in 18 monthsInbound inquiries increased from 2/month to 15/month

Industry Niche Positioning

Generalist consultant wants to specialize in manufacturing operations.

Result

Manufacturing-focused content, association involvement, and targeted outreach.

Manufacturing clients grew from 20% to 75% of practiceRecognized as manufacturing operations expert

Frequently Asked Questions

Frequently asked questions

Specialize deeply and build visible expertise. Generalists compete on price; specialists compete on expertise. Choose a niche where you have genuine passion and credibility.

Essential—it is how clients evaluate consultants before engaging. Written content, speaking, podcasting, and social presence demonstrate expertise. Clients want to see how you think before hiring you.

Value-based project fees are generally preferable—they align incentives with client outcomes and remove the "clock watching" dynamic.

Independent consultants typically invest 10-15% of revenue in marketing and business development. For a consultant generating $300K annually, expect $30K-45K.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System