One unified system. Every channel. Coordinated action for hair salons & barbers.
Most hair salons businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.
Email marketing maintains client relationships between visits, prompts rebooking, and promotes retail products.
Paid advertising reaches people searching for salons while Instagram showcases portfolio work.
Strong local SEO ensures visibility in Google searches while displaying essential booking information.
See how hair salons businesses achieve results with Sapt.
New stylists have 30% booked chairs while senior stylists turn away clients.
New stylist introduction campaigns plus overflow booking from established stylists builds books quickly.
Salon loses $2,500/month to no-shows and last-minute cancellations.
Automated reminder sequences via text and email plus deposit requirements for new clients.
Very important—it is the primary discovery platform for many clients, especially for specialty services. Focus on transformation photos, behind-the-scenes content, and stylist personality.
Build salon brand loyalty alongside stylist relationships. Maintain client contact information centrally. Create team-based client relationships.
Increasingly common and expected. Implement for first-time clients and services requiring significant time blocks. Communicate policies clearly when booking.
Salons typically invest 3-6% of revenue in marketing. For a salon generating $500K annually, expect $15K-30K. New salons or those building new stylist books may need to invest more.
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