Retention, Rebooking & Retail Promotion

Email Campaigns strategies built specifically for hair salons & barbers.

Email marketing maintains client relationships between visits, prompts rebooking, and promotes retail products.

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82%
of salon clients research stylists online, particularly on Instagram
Source: Professional Beauty Association
$48.3B
U.S. hair care services industry market size
Source: IBISWorld
68%
of clients would book more frequently with easier online scheduling
Source: Vagaro

What's Included

  • Appointment reminders reducing no-shows by 40%+
  • Rebooking prompts sent at optimal intervals for service type
  • Birthday and anniversary promotions driving visits
  • New service and product announcements to existing clients

Real-World Results

See how hair salons businesses achieve results with Sapt.

Building New Stylist Clientele

New stylists have 30% booked chairs while senior stylists turn away clients.

Result

New stylist introduction campaigns plus overflow booking from established stylists builds books quickly.

New stylist booking rates reached 70% within 6 monthsBetter client distribution across team

Reducing No-Show Rate

Salon loses $2,500/month to no-shows and last-minute cancellations.

Result

Automated reminder sequences via text and email plus deposit requirements for new clients.

No-show rate decreased from 18% to 5%Monthly revenue recovered $2,100

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Social + Paid Ads

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