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Learn

How this actually works, explained clearly.

Plain-English, illustrated guides to the parts of paid ads and modern search that most tools leave as a black box. No jargon, no fluff — just how a click becomes a tracked, attributed customer.

Meta ads

How Facebook ads tracking works

The engine, the pipeline, the match, and the credit — how a click becomes a tracked, attributed Meta conversion.

Read the guide→

Google ads

How Google Ads works

The auction and Ad Rank, Quality Score, keyword intent, and the conversions that teach Smart Bidding who to chase.

Read the guide→

Local & AI search

How to get found by AI

The shift to cited answers, your Google Business Profile, reviews, and becoming the answer AI quotes — for service businesses.

Read the guide→

Attribution from click to sale

Sapt traces every Meta and Google click to the lead and the sale, so you see what your ad spend actually earned.

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