From our founders

Why we built Sapt

“Ad platforms got better at spending, and worse at telling you what worked.”

Ben

Co-founder

Alana

CMO

Ad platforms got very good at spending your money. They got worse at telling you what it bought. Meta and Google see the click and stop there. They never learn which click became a lead, or which lead became a sale.

So every account guesses. Budgets move on clicks instead of revenue, and a new buyer opens an account with none of the history that explains what already worked.

Sapt keeps that history. It ties every click to the lead and the closed sale, then feeds real revenue back to Meta and Google so campaigns bid on money, not clicks. Same memory, every account.

The Team

The people behind Sapt.

Ben

Meyer

Co-Founder & CEO

Sapt
Ben Meyer
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Ben Meyer

Co-Founder & CEO

Co-Founder and CEO at Sapt. Spent years watching teams spend on Meta and Google ads without knowing which click closed the deal. Built Sapt to tie every click to the sale.

Sapt
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Alana

Lundgaard

CMO & Founder of Avusen

Sapt
Alana Lundgaard
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Alana Lundgaard

CMO & Founder of Avusen

CMO at Sapt and founder of Avusen, her marketing agency. Runs the brand, the narrative, and go-to-market.

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