Clean up your lead generation.
Home cleaning services face high turnover, trust barriers, and price competition from gig economy apps. Sapt helps cleaning companies build trust signals that justify premium pricing, convert one-time customers to recurring clients, and generate the reviews essential for in-home service businesses.
We understand the unique marketing challenges in your industry.
Cleaning industry experiences 100%+ annual turnover, creating recruiting and consistency challenges.
Homeowners are inviting strangers into their homes, creating significant trust barriers.
Apps like Handy and independent cleaners create downward price pressure.
Inefficient scheduling creates wasted drive time; cancellations leave schedule holes.
Different cleaners deliver different quality levels.
Converting one-time deep cleans to recurring service requires strong first impressions.
Our integrated platform combines SEO, ads, and email tailored for your industry.
Strong local SEO ensures visibility with reviews critical for in-home services.
Paid advertising reaches homeowners searching for cleaning services.
Email marketing maintains relationships, converts bookings to recurring, and drives referrals.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for home cleaning.
See how Home Cleaning businesses use Sapt to grow.
Company spends heavily on lead services with low conversion rates.
Direct Google Ads plus aggressive review generation builds direct channel.
Company books deep cleans but only 20% convert to recurring.
Post-clean email sequence with recurring offer plus team training.
Common questions about marketing for home cleaning businesses
Lead with trust signals—background checks, insurance, bonding, employee status, training. Feature these prominently and in reviews.
No—compete on reliability, consistency, and accountability. Target customers who've been burned by cheap services.
Growing companies typically invest 8-15% of revenue. Once established with strong reviews, spend can decrease as a percentage.
See what compounding intelligence looks like for your business.
See Your Growth System