Executing Home Cleaning Marketing That Works

One unified system. Every channel. Coordinated action for home cleaning services.

Most home cleaning businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

80%
search online when looking for house cleaning
Source: HomeAdvisor
$74B
U.S. residential cleaning services market
Source: IBISWorld
65%
choose providers based on reviews
Source: BrightLocal

Retention, Referrals & Recurring Conversions

Email marketing maintains relationships, converts bookings to recurring, and drives referrals.

  • Post-service follow-ups requesting reviews
  • Recurring service offers to deep clean customers
  • Seasonal promotions (spring cleaning, holidays)
  • Referral program communications

New Customer Acquisition

Paid advertising reaches homeowners searching for cleaning services.

  • Google Ads targeting house cleaning searches
  • Local Service Ads with background check verification
  • Facebook campaigns targeting busy professionals
  • Nextdoor advertising reaching neighborhoods

Local Visibility and Trust Building

Strong local SEO ensures visibility with reviews critical for in-home services.

  • Google Business Profile optimization
  • Service pages for recurring, deep, move-in/out cleaning
  • Neighborhood landing pages
  • Cleaning tips content positioning expertise

Real-World Results

See how home cleaning businesses achieve results with Sapt.

Reducing Customer Acquisition Costs

Company spends heavily on lead services with low conversion rates.

Result

Direct Google Ads plus aggressive review generation builds direct channel.

Cost per customer decreased from $85 to $52Review count grew from 45 to 280

Improving Recurring Conversion

Company books deep cleans but only 20% convert to recurring.

Result

Post-clean email sequence with recurring offer plus team training.

Conversion increased from 20% to 38%Monthly recurring revenue grew 65%

Frequently Asked Questions

Frequently asked questions

Lead with trust signals—background checks, insurance, bonding, employee status, training. Feature these prominently and in reviews.

No—compete on reliability, consistency, and accountability. Target customers who've been burned by cheap services.

Growing companies typically invest 8-15% of revenue. Once established with strong reviews, spend can decrease as a percentage.

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