Retention, Referrals & Recurring Conversions

Email Campaigns strategies built specifically for home cleaning services.

Email marketing maintains relationships, converts bookings to recurring, and drives referrals.

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80%
search online when looking for house cleaning
Source: HomeAdvisor
$74B
U.S. residential cleaning services market
Source: IBISWorld
65%
choose providers based on reviews
Source: BrightLocal

What's Included

  • Post-service follow-ups requesting reviews
  • Recurring service offers to deep clean customers
  • Seasonal promotions (spring cleaning, holidays)
  • Referral program communications

Real-World Results

See how home cleaning businesses achieve results with Sapt.

Reducing Customer Acquisition Costs

Company spends heavily on lead services with low conversion rates.

Result

Direct Google Ads plus aggressive review generation builds direct channel.

Cost per customer decreased from $85 to $52Review count grew from 45 to 280

Improving Recurring Conversion

Company books deep cleans but only 20% convert to recurring.

Result

Post-clean email sequence with recurring offer plus team training.

Conversion increased from 20% to 38%Monthly recurring revenue grew 65%

Explore Other Solutions for Home Cleaning

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SEO & Local Search
Social + Paid Ads

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