What marketing budget should a recruiting firm have?

Client and Candidate Acquisition

Social + Paid Ads strategies built specifically for hr & recruiting firms.

Paid advertising serves dual purposes—attracting companies with hiring needs and candidates seeking opportunities.

73%

of employers use staffing agencies for at least some hiring

Source: American Staffing Association

$212B

U.S. staffing and recruiting industry revenue

Source: Staffing Industry Analysts

58%

of recruiting firm revenue comes from repeat client relationships

Source: Bullhorn

See how recruiting firms businesses achieve results with Sapt.

Generalist recruiting firm wants to become known as healthcare staffing specialists.

Result

Healthcare-focused content, association involvement, and targeted marketing to healthcare employers.

Healthcare clients grew from 15% to 65% of revenue within 24 monthsBuilt healthcare candidate database creating competitive advantage

Firm needs larger candidate pool to fulfill client requirements and win retained searches.

Result

Content marketing attracting candidates plus targeted job advertising to build database.

Active candidate database grew from 2,000 to 18,000Time-to-fill decreased 35%

Recruiting firms typically invest 5-10% of gross margin (not revenue) in marketing. Job advertising is additional expense beyond marketing budget.

See what compounding intelligence looks like for your business.