Executing Landscaping Marketing That Works

One unified system. Every channel. Coordinated action for landscaping companies.

Most landscaping businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

77%
research landscaping services online before hiring
Source: NALP
$176B
U.S. landscaping services industry revenue
Source: IBISWorld
85%
cite labor as top operational challenge
Source: NALP

Seasonal Campaigns & Customer Retention

Email marketing maintains relationships year-round and converts project customers to maintenance.

  • Seasonal service announcements
  • Project galleries showcasing recent work
  • Maintenance contract conversion campaigns
  • Referral program communications

Project Lead Generation & Service Promotion

Paid advertising captures homeowners searching for landscaping services with visual portfolio content.

  • Google Ads targeting landscaper searches
  • Instagram/Facebook featuring transformations
  • Pinterest ads reaching planners
  • Seasonal campaigns aligned with decision periods

Local Visibility for Outdoor Services

Strong local SEO ensures visibility when homeowners search for landscaping.

  • Service pages for lawn care, hardscaping, irrigation
  • Project portfolio pages with before/after galleries
  • Google Business Profile optimization
  • Neighborhood landing pages

Real-World Results

See how landscaping businesses achieve results with Sapt.

Recurring Revenue Stabilization

Design/build company struggles with off-season cash flow despite strong project work.

Result

Email campaigns to past customers promoting maintenance plus lawn care Google Ads.

Maintenance grew from 15% to 40% of revenueOff-season revenue increased 180%

Hardscaping Specialty Growth

Full-service landscaper wants to grow high-margin hardscaping.

Result

SEO content plus Instagram showcasing project transformations.

Hardscaping inquiries increased 120%Average project value grew from $4,500 to $12,000

Frequently Asked Questions

Frequently asked questions

Don't compete on price—compete on reliability, professionalism, and results. Target customers who value these differentiators.

Very important—it's perfect for visual transformation content. Before/after photos and time-lapse videos perform exceptionally well.

Successful companies typically invest 4-8% of revenue. Design/build-focused may invest more in portfolio content.

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