How We Learn the Landscaping Market

Building intelligence that gives your landscaping business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For landscaping companies, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

77%
research landscaping services online before hiring
Source: NALP
$176B
U.S. landscaping services industry revenue
Source: IBISWorld
85%
cite labor as top operational challenge
Source: NALP

Defining Your Ideal Customer

We map exactly who your best landscaping customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Extreme Seasonality
  • Labor Availability Crisis
  • Maintenance vs. Design/Build Split

Competitive Intelligence

We research your local landscaping competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The landscaping market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how landscaping businesses achieve results with Sapt.

Recurring Revenue Stabilization

Design/build company struggles with off-season cash flow despite strong project work.

Result

Email campaigns to past customers promoting maintenance plus lawn care Google Ads.

Maintenance grew from 15% to 40% of revenueOff-season revenue increased 180%

Hardscaping Specialty Growth

Full-service landscaper wants to grow high-margin hardscaping.

Result

SEO content plus Instagram showcasing project transformations.

Hardscaping inquiries increased 120%Average project value grew from $4,500 to $12,000

Frequently Asked Questions

Frequently asked questions

Don't compete on price—compete on reliability, professionalism, and results. Target customers who value these differentiators.

Very important—it's perfect for visual transformation content. Before/after photos and time-lapse videos perform exceptionally well.

Successful companies typically invest 4-8% of revenue. Design/build-focused may invest more in portfolio content.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

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