Executing Criminal Defense Marketing That Works

One unified system. Every channel. Coordinated action for criminal defense attorneys.

Most criminal defense businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

91%
of people charged with crimes search for attorneys online
Source: FindLaw
10.5M
arrests in the United States annually
Source: FBI Crime Data Explorer
68%
of criminal defense inquiries occur outside business hours
Source: Clio Legal Trends Report

Urgent Response & Case Communication

Email marketing supports rapid response to urgent inquiries while keeping clients informed through case progression.

  • Immediate auto-response sequences for after-hours inquiries
  • Case process explanation emails reducing client anxiety
  • Family member communication for defendants with limited access
  • Post-case review requests and referral encouragement

Capturing Urgent Legal Need

Paid advertising reaches people in crisis—often searching immediately after arrest—with mobile optimization.

  • Google Ads targeting "[charge type] lawyer near me"
  • Call-only campaigns for immediate phone connections
  • Local Service Ads with Google Screened verification
  • Retargeting for family members researching on behalf of defendants

Criminal Defense Visibility

SEO captures searches across numerous criminal charge types, positioning the firm for diverse case intake.

  • Practice area pages for DUI, drug charges, assault, theft, etc.
  • Content explaining rights, what to expect, and process
  • Google Business Profile optimization with 24/7 availability noted
  • Review generation building trust for critical decisions

Real-World Results

See how criminal defense businesses achieve results with Sapt.

DUI Practice Dominance

Firm wants to become the dominant DUI defense provider in their market.

Result

Aggressive SEO targeting all DUI-related keywords plus Google Ads for immediate search capture.

DUI case volume increased 220% within 18 monthsRanked #1 for "DUI lawyer [city]" and related terms

24/7 Intake Implementation

Firm loses 40% of leads to competitors because inquiries come after hours without response.

Result

After-hours answering service plus automated follow-up for all inquiries.

After-hours lead conversion increased from 15% to 55%Overall case volume increased 35%

Explore Other Solutions for Criminal Defense

Frequently Asked Questions

Frequently asked questions

Implement after-hours answering services or intake teams. At minimum, use auto-responders promising rapid callback. Speed matters enormously—defendants often hire the first attorney they reach.

Yes, for most cases. Criminal defendants are difficult to collect from after cases conclude. Flat fees or substantial retainers protect the firm. Offer payment plans if needed but secure commitments.

Focus messaging on constitutional rights, fair treatment, and everyone deserving representation. Avoid sensationalized case promotion.

Critical—people in crisis need trust signals quickly. Reviews should emphasize communication, responsiveness, and attorney accessibility.

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