Building intelligence that gives your criminal defense business an unfair advantage.
Before we execute a single campaign, we build deep intelligence about your market. For criminal defense attorneys, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.
We map exactly who your best criminal defense customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.
We research your local criminal defense competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.
The criminal defense market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.
See how criminal defense businesses achieve results with Sapt.
Firm wants to become the dominant DUI defense provider in their market.
Aggressive SEO targeting all DUI-related keywords plus Google Ads for immediate search capture.
Firm loses 40% of leads to competitors because inquiries come after hours without response.
After-hours answering service plus automated follow-up for all inquiries.
Implement after-hours answering services or intake teams. At minimum, use auto-responders promising rapid callback. Speed matters enormously—defendants often hire the first attorney they reach.
Yes, for most cases. Criminal defendants are difficult to collect from after cases conclude. Flat fees or substantial retainers protect the firm. Offer payment plans if needed but secure commitments.
Focus messaging on constitutional rights, fair treatment, and everyone deserving representation. Avoid sensationalized case promotion.
Critical—people in crisis need trust signals quickly. Reviews should emphasize communication, responsiveness, and attorney accessibility.
See what compounding intelligence looks like for your business.
See Your Growth System