Be there when clients need you most.
Criminal defendants need attorneys immediately—often within hours of arrest. Sapt helps criminal defense firms capture urgent searches, implement rapid response systems for after-hours inquiries, and build trust signals that convert people in crisis situations.
We understand the unique marketing challenges in your industry.
Criminal defendants need attorneys immediately—often within hours of arrest—requiring 24/7 intake capability.
Defendants often have limited resources, family members pay fees, and payment must often be secured upfront.
Criminal defense advertising is expensive, with DUI and drug charges among the highest CPC legal keywords.
Representing defendants charged with serious crimes can affect firm reputation, requiring careful positioning.
Court-appointed attorneys provide free representation for qualifying defendants, limiting the market.
Clients often have unrealistic expectations about case dismissals or outcomes, leading to dissatisfaction.
Our integrated platform combines SEO, ads, and email tailored for your industry.
SEO captures searches across numerous criminal charge types, positioning the firm for diverse case intake.
Paid advertising reaches people in crisis—often searching immediately after arrest—with mobile optimization.
Email marketing supports rapid response to urgent inquiries while keeping clients informed through case progression.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for criminal defense.
See how Criminal Defense businesses use Sapt to grow.
Firm wants to become the dominant DUI defense provider in their market.
Aggressive SEO targeting all DUI-related keywords plus Google Ads for immediate search capture.
Firm loses 40% of leads to competitors because inquiries come after hours without response.
After-hours answering service plus automated follow-up for all inquiries.
Experienced attorney wants to focus on higher-value white collar cases rather than high-volume street crime.
Content marketing targeting white collar terms plus LinkedIn advertising to business executives.
Common questions about marketing for criminal defense businesses
Implement after-hours answering services or intake teams. At minimum, use auto-responders promising rapid callback. Speed matters enormously—defendants often hire the first attorney they reach.
Yes, for most cases. Criminal defendants are difficult to collect from after cases conclude. Flat fees or substantial retainers protect the firm. Offer payment plans if needed but secure commitments.
Focus messaging on constitutional rights, fair treatment, and everyone deserving representation. Avoid sensationalized case promotion.
Critical—people in crisis need trust signals quickly. Reviews should emphasize communication, responsiveness, and attorney accessibility.
See what compounding intelligence looks like for your business.
See Your Growth System