Turn searches into signed cases.
Personal injury law firms face the highest advertising costs in legal marketing, with CPCs often exceeding $200-500 for competitive keywords. Sapt helps PI firms optimize every touchpoint from search to signed case, build sustainable organic case flow through SEO, and nurture leads through lengthy decision processes.
We understand the unique marketing challenges in your industry.
Personal injury has the highest CPCs in legal—"car accident lawyer" can exceed $200-500 per click.
Many leads don't convert to viable cases—injuries too minor, liability unclear, or statute issues.
Mass tort opportunities require different expertise than local accident cases.
Contingency fees mean 12-36+ months between intake and revenue, creating cash flow challenges.
Insurance companies push quick, low settlements, requiring client education.
State bar rules restrict certain tactics, requiring careful compliance.
Our integrated platform combines SEO, ads, and email tailored for your industry.
SEO provides case flow without per-click costs, essential for sustainable growth.
Paid advertising captures accident victims actively searching for legal help with optimized conversion.
Email marketing keeps potential clients engaged during decisions and maintains communication throughout lengthy cases.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for personal injury.
See how Personal Injury businesses use Sapt to grow.
Firm spends $150,000/month on Google Ads with $2,800 average cost per signed case.
Landing page optimization plus intake process improvement increases conversion.
New firm relies entirely on paid advertising and wants sustainable organic flow.
Aggressive SEO campaign targeting car accident and injury keywords.
Firm in Hispanic-majority market isn't capturing Spanish-speaking accident victims.
Spanish-language website, Google Ads, and intake process serves underserved market.
Common questions about marketing for personal injury businesses
Successful PI firms typically invest 10-20% of gross revenue. Track cost per signed case religiously—target 10-15% of expected case value.
Cautiously. Quality varies dramatically and shared leads create immediate competition. Invest primarily in owned channels.
Very important—injury victims need to trust someone during vulnerable moments. Aim for 100+ reviews with 4.8+ stars.
Billboards build awareness but don't capture active searchers. Strong SEO and Google presence often outperform brand awareness.
See what compounding intelligence looks like for your business.
See Your Growth System