Executing Personal Injury Marketing That Works

One unified system. Every channel. Coordinated action for personal injury law firms.

Most personal injury businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

96%
seeking a PI lawyer begin with an online search
Source: FindLaw
$8B+
annual U.S. legal services advertising spend
Source: IBISWorld
74%
contact only the first attorney they speak with
Source: Martindale-Avvo

Case Nurturing & Client Communication

Email marketing keeps potential clients engaged during decisions and maintains communication throughout lengthy cases.

  • Lead nurture sequences converting inquiries
  • Case status update templates
  • Educational content about claim process
  • Review and referral requests post-settlement

High-Intent Case Acquisition

Paid advertising captures accident victims actively searching for legal help with optimized conversion.

  • Google Ads for accident-specific keywords
  • Local Service Ads with Google Screened badge
  • YouTube ads explaining rights after accidents
  • Facebook campaigns targeting accident demographics

Organic Case Generation

SEO provides case flow without per-click costs, essential for sustainable growth.

  • Practice area pages for car accidents, slip and fall, etc.
  • Google Business Profile optimization
  • Content addressing specific injury questions
  • Review generation building trust

Real-World Results

See how personal injury businesses achieve results with Sapt.

Reducing Cost Per Case

Firm spends $150,000/month on Google Ads with $2,800 average cost per signed case.

Result

Landing page optimization plus intake process improvement increases conversion.

Cost per case decreased from $2,800 to $1,90035% more signed cases on same spend

Building Organic Pipeline

New firm relies entirely on paid advertising and wants sustainable organic flow.

Result

Aggressive SEO campaign targeting car accident and injury keywords.

Organic traffic grew 420% in 18 monthsOrganic leads grew to 35% of total intake

Explore Other Solutions for Personal Injury

Frequently Asked Questions

Frequently asked questions

Successful PI firms typically invest 10-20% of gross revenue. Track cost per signed case religiously—target 10-15% of expected case value.

Cautiously. Quality varies dramatically and shared leads create immediate competition. Invest primarily in owned channels.

Very important—injury victims need to trust someone during vulnerable moments. Aim for 100+ reviews with 4.8+ stars.

Billboards build awareness but don't capture active searchers. Strong SEO and Google presence often outperform brand awareness.

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