How We Learn the Personal Injury Market

Building intelligence that gives your personal injury business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For personal injury law firms, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

96%
seeking a PI lawyer begin with an online search
Source: FindLaw
$8B+
annual U.S. legal services advertising spend
Source: IBISWorld
74%
contact only the first attorney they speak with
Source: Martindale-Avvo

Defining Your Ideal Customer

We map exactly who your best personal injury customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Extremely High Advertising Costs
  • Lead Quality and Case Viability
  • Mass Tort vs. Local Case Balance

Competitive Intelligence

We research your local personal injury competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The personal injury market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how personal injury businesses achieve results with Sapt.

Reducing Cost Per Case

Firm spends $150,000/month on Google Ads with $2,800 average cost per signed case.

Result

Landing page optimization plus intake process improvement increases conversion.

Cost per case decreased from $2,800 to $1,90035% more signed cases on same spend

Building Organic Pipeline

New firm relies entirely on paid advertising and wants sustainable organic flow.

Result

Aggressive SEO campaign targeting car accident and injury keywords.

Organic traffic grew 420% in 18 monthsOrganic leads grew to 35% of total intake

Explore Other Solutions for Personal Injury

Frequently Asked Questions

Frequently asked questions

Successful PI firms typically invest 10-20% of gross revenue. Track cost per signed case religiously—target 10-15% of expected case value.

Cautiously. Quality varies dramatically and shared leads create immediate competition. Invest primarily in owned channels.

Very important—injury victims need to trust someone during vulnerable moments. Aim for 100+ reviews with 4.8+ stars.

Billboards build awareness but don't capture active searchers. Strong SEO and Google presence often outperform brand awareness.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System