High-Intent Case Acquisition

Social + Paid Ads strategies built specifically for personal injury law firms.

Paid advertising captures accident victims actively searching for legal help with optimized conversion.

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96%
seeking a PI lawyer begin with an online search
Source: FindLaw
$8B+
annual U.S. legal services advertising spend
Source: IBISWorld
74%
contact only the first attorney they speak with
Source: Martindale-Avvo

What's Included

  • Google Ads for accident-specific keywords
  • Local Service Ads with Google Screened badge
  • YouTube ads explaining rights after accidents
  • Facebook campaigns targeting accident demographics

Real-World Results

See how personal injury businesses achieve results with Sapt.

Reducing Cost Per Case

Firm spends $150,000/month on Google Ads with $2,800 average cost per signed case.

Result

Landing page optimization plus intake process improvement increases conversion.

Cost per case decreased from $2,800 to $1,90035% more signed cases on same spend

Building Organic Pipeline

New firm relies entirely on paid advertising and wants sustainable organic flow.

Result

Aggressive SEO campaign targeting car accident and injury keywords.

Organic traffic grew 420% in 18 monthsOrganic leads grew to 35% of total intake

Explore Other Solutions for Personal Injury

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Frequently Asked Questions

Frequently asked questions

Cautiously. Quality varies dramatically and shared leads create immediate competition. Invest primarily in owned channels.

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