Guide families through difficult transitions.
Family law attorneys guide clients through emotionally charged decisions like divorce, custody, and support. Sapt helps family law firms reach potential clients during extended consideration periods, develop therapist and counselor referral relationships, and manage online reputation despite challenging client dynamics.
We understand the unique marketing challenges in your industry.
Clients often make decisions based on emotion rather than legal strategy, creating expectations that cannot be met.
Contentious divorces and custody battles are emotionally draining for attorneys and staff, contributing to burnout.
Clients experiencing financial strain from divorce often struggle to pay legal fees, creating collection issues.
Dissatisfied litigants may leave negative reviews, and opposing parties occasionally post retaliatory reviews.
Many family law clients come through therapist, financial advisor, and other professional referrals requiring relationship development.
Online divorce services and form providers compete for uncontested divorces, pressuring pricing.
Our integrated platform combines SEO, ads, and email tailored for your industry.
SEO captures people researching divorce and custody issues, often during extended periods of consideration.
Paid advertising reaches people actively researching divorce and custody issues with sensitive, capable messaging.
Email marketing nurtures potential clients considering divorce—a decision often contemplated for months—while maintaining referral relationships.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for family law.
See how Family Law businesses use Sapt to grow.
Firm wants to grow high-value divorce practice but attracts primarily middle-income cases.
Content marketing addressing complex asset division plus targeted advertising to affluent demographics.
Male attorney wants to specialize in father's custody cases, an underserved market segment.
SEO targeting "fathers rights lawyer" plus content addressing custody concerns specific to fathers.
Firm offers collaborative divorce but clients don't understand the option or seek it out.
Educational content marketing explaining collaborative process plus Google Ads targeting "amicable divorce."
Common questions about marketing for family law businesses
Respond professionally without revealing confidential information. Note that you represent one party in disputes and take all feedback seriously. Flag reviews from non-clients for platform removal.
For uncontested divorces, flat fees can be competitive and client-friendly. Be clear about what is included and what triggers additional fees.
Very important—therapists often hear about divorce decisions before attorneys. Develop genuine relationships and offer to provide legal education to their clients.
Family law firms typically invest 5-10% of revenue in marketing. For a firm generating $1.5M annually, expect $75K-150K.
See what compounding intelligence looks like for your business.
See Your Growth System