Capturing Divorce and Custody Searches

Social + Paid Ads strategies built specifically for family law & divorce attorneys.

Paid advertising reaches people actively researching divorce and custody issues with sensitive, capable messaging.

82%
of people seeking divorce attorneys begin with an online search
Source: FindLaw
689K
divorces granted annually in the U.S.
Source: CDC National Center for Health Statistics
76%
say reviews significantly influenced their attorney choice
Source: Martindale-Avvo

What's Included

  • Google Ads targeting "divorce lawyer [city]" and custody searches
  • Facebook campaigns reaching demographics showing marriage difficulty signals
  • YouTube ads explaining divorce process and what to expect
  • Retargeting campaigns following up with research-phase visitors

Real-World Results

See how family law businesses achieve results with Sapt.

High-Net-Worth Divorce Specialization

Firm wants to grow high-value divorce practice but attracts primarily middle-income cases.

Result

Content marketing addressing complex asset division plus targeted advertising to affluent demographics.

High-net-worth consultations increased 85%Average case value increased from $8,000 to $18,000

Father's Rights Focus

Male attorney wants to specialize in father's custody cases, an underserved market segment.

Result

SEO targeting "fathers rights lawyer" plus content addressing custody concerns specific to fathers.

Father's custody cases grew from 20% to 55% of practiceRanked #1 for "fathers rights attorney [city]"

Explore Other Solutions for Family Law

Frequently Asked Questions

Frequently asked questions

Family law firms typically invest 5-10% of revenue in marketing. For a firm generating $1.5M annually, expect $75K-150K.

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