How We Learn the Family Law Market

Building intelligence that gives your family law business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For family law & divorce attorneys, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

82%
of people seeking divorce attorneys begin with an online search
Source: FindLaw
689K
divorces granted annually in the U.S.
Source: CDC National Center for Health Statistics
76%
say reviews significantly influenced their attorney choice
Source: Martindale-Avvo

Defining Your Ideal Customer

We map exactly who your best family law customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Emotional Client Decision-Making
  • High-Conflict Case Demands
  • Fee Collection Challenges

Competitive Intelligence

We research your local family law competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The family law market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how family law businesses achieve results with Sapt.

High-Net-Worth Divorce Specialization

Firm wants to grow high-value divorce practice but attracts primarily middle-income cases.

Result

Content marketing addressing complex asset division plus targeted advertising to affluent demographics.

High-net-worth consultations increased 85%Average case value increased from $8,000 to $18,000

Father's Rights Focus

Male attorney wants to specialize in father's custody cases, an underserved market segment.

Result

SEO targeting "fathers rights lawyer" plus content addressing custody concerns specific to fathers.

Father's custody cases grew from 20% to 55% of practiceRanked #1 for "fathers rights attorney [city]"

Frequently Asked Questions

Frequently asked questions

Respond professionally without revealing confidential information. Note that you represent one party in disputes and take all feedback seriously. Flag reviews from non-clients for platform removal.

For uncontested divorces, flat fees can be competitive and client-friendly. Be clear about what is included and what triggers additional fees.

Very important—therapists often hear about divorce decisions before attorneys. Develop genuine relationships and offer to provide legal education to their clients.

Family law firms typically invest 5-10% of revenue in marketing. For a firm generating $1.5M annually, expect $75K-150K.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System