Executing Family Law Marketing That Works

One unified system. Every channel. Coordinated action for family law & divorce attorneys.

Most family law businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

82%
of people seeking divorce attorneys begin with an online search
Source: FindLaw
689K
divorces granted annually in the U.S.
Source: CDC National Center for Health Statistics
76%
say reviews significantly influenced their attorney choice
Source: Martindale-Avvo

Client Nurturing & Referral Development

Email marketing nurtures potential clients considering divorce—a decision often contemplated for months—while maintaining referral relationships.

  • Educational sequences helping potential clients understand the process
  • Referral source newsletters maintaining professional relationships
  • Client communication templates for case updates
  • Post-case follow-up for reviews and referrals

Capturing Divorce and Custody Searches

Paid advertising reaches people actively researching divorce and custody issues with sensitive, capable messaging.

  • Google Ads targeting "divorce lawyer [city]" and custody searches
  • Facebook campaigns reaching demographics showing marriage difficulty signals
  • YouTube ads explaining divorce process and what to expect
  • Retargeting campaigns following up with research-phase visitors

Establishing Family Law Authority

SEO captures people researching divorce and custody issues, often during extended periods of consideration.

  • Practice area pages for divorce, custody, support, property division
  • Blog content addressing common questions and concerns
  • Google Business Profile optimization for local visibility
  • Review management to maintain reputation despite challenging clients

Real-World Results

See how family law businesses achieve results with Sapt.

High-Net-Worth Divorce Specialization

Firm wants to grow high-value divorce practice but attracts primarily middle-income cases.

Result

Content marketing addressing complex asset division plus targeted advertising to affluent demographics.

High-net-worth consultations increased 85%Average case value increased from $8,000 to $18,000

Father's Rights Focus

Male attorney wants to specialize in father's custody cases, an underserved market segment.

Result

SEO targeting "fathers rights lawyer" plus content addressing custody concerns specific to fathers.

Father's custody cases grew from 20% to 55% of practiceRanked #1 for "fathers rights attorney [city]"

Frequently Asked Questions

Frequently asked questions

Respond professionally without revealing confidential information. Note that you represent one party in disputes and take all feedback seriously. Flag reviews from non-clients for platform removal.

For uncontested divorces, flat fees can be competitive and client-friendly. Be clear about what is included and what triggers additional fees.

Very important—therapists often hear about divorce decisions before attorneys. Develop genuine relationships and offer to provide legal education to their clients.

Family law firms typically invest 5-10% of revenue in marketing. For a firm generating $1.5M annually, expect $75K-150K.

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