Capturing Urgent Legal Need

Social + Paid Ads strategies built specifically for criminal defense attorneys.

Paid advertising reaches people in crisis—often searching immediately after arrest—with mobile optimization.

91%
of people charged with crimes search for attorneys online
Source: FindLaw
10.5M
arrests in the United States annually
Source: FBI Crime Data Explorer
68%
of criminal defense inquiries occur outside business hours
Source: Clio Legal Trends Report

What's Included

  • Google Ads targeting "[charge type] lawyer near me"
  • Call-only campaigns for immediate phone connections
  • Local Service Ads with Google Screened verification
  • Retargeting for family members researching on behalf of defendants

Real-World Results

See how criminal defense businesses achieve results with Sapt.

DUI Practice Dominance

Firm wants to become the dominant DUI defense provider in their market.

Result

Aggressive SEO targeting all DUI-related keywords plus Google Ads for immediate search capture.

DUI case volume increased 220% within 18 monthsRanked #1 for "DUI lawyer [city]" and related terms

24/7 Intake Implementation

Firm loses 40% of leads to competitors because inquiries come after hours without response.

Result

After-hours answering service plus automated follow-up for all inquiries.

After-hours lead conversion increased from 15% to 55%Overall case volume increased 35%

Explore Other Solutions for Criminal Defense

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