Executing Dermatology Marketing That Works

One unified system. Every channel. Coordinated action for dermatology clinics.

Most dermatology businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

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77%
of patients research dermatologists online before booking
Source: PatientPop
$4.5B
projected U.S. medical dermatology market by 2025
Source: Grand View Research
42%
of practices report no-shows as top operational challenge
Source: MGMA

Patient Retention & Treatment Sequences

Email marketing helps dermatology clinics maintain relationships with existing patients while nurturing cosmetic procedure interest through automated sequences.

  • Automated appointment reminders reducing no-shows by 25-35%
  • Seasonal skincare campaigns promoting relevant treatments
  • Post-procedure follow-up sequences improving satisfaction
  • Cosmetic treatment education converting medical patients

High-Intent Patient Acquisition

Strategic paid advertising targets patients actively searching for dermatological solutions, from acne treatment to Botox, with segmented campaigns for medical and cosmetic audiences.

  • Google Ads for condition-specific searches
  • Instagram/Facebook ads showcasing cosmetic results
  • Retargeting campaigns for specific treatment interests
  • Local Service Ads with Google Guarantee

Dominating Local Dermatology Searches

Strong local SEO ensures your practice appears when patients search "dermatologist near me" or specific conditions.

  • Google Business Profile optimization
  • Condition-specific landing pages
  • Review generation strategies
  • Schema markup for medical practices

Real-World Results

See how dermatology businesses achieve results with Sapt.

New Cosmetic Service Launch

A dermatology clinic adds laser skin resurfacing but struggles to fill appointment slots despite investing in equipment.

Result

Integrated email campaign to existing patients plus targeted Facebook ads to lookalike audiences generates consistent bookings.

60% of bookings from existing patients35% lower cost-per-acquisitionFull schedule within 6 weeks

Reducing No-Show Rates

Practice loses $50K+ annually to no-shows and last-minute cancellations, especially for longer cosmetic consultations.

Result

Automated SMS/email reminder sequences with easy rescheduling links dramatically reduce missed appointments.

No-show rate decreased from 18% to 7%$3,200/month recovered revenue

Explore Other Solutions for Dermatology

Learn
Compound
SEO & Local Search
Social + Paid Ads
Email Campaigns

Frequently Asked Questions

Frequently asked questions

Most successful dermatology practices invest 5-10% of gross revenue in marketing. For a practice generating $1.5M annually, expect to budget $75K-150K across all channels, with higher investment for practices launching cosmetic services.

Yes, these audiences have different intent and respond to different messaging. Medical patients prioritize expertise and insurance acceptance; cosmetic patients focus on results and experience. Separate campaigns allow proper optimization for each.

Local SEO improvements can show within 2-3 months, while competitive keyword rankings typically take 6-12 months. However, Google Business Profile optimization often yields faster visibility gains for "near me" searches.

Instagram leads for cosmetic dermatology due to its visual nature—before/after content performs exceptionally well. Facebook works better for medical dermatology targeting older demographics. TikTok is emerging for younger patients seeking skincare advice.

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