Grow your practice, not your patient waitlist.
Dermatology practices face unique marketing challenges: balancing lucrative cosmetic services with medical dermatology, managing long wait times that drive patients to competitors, and standing out in one of healthcare's most competitive digital advertising markets. Sapt combines automated email for recall campaigns, targeted ads for both medical and cosmetic services, and local SEO to ensure you appear when patients search for skin care solutions.
We understand the unique marketing challenges in your industry.
Dermatology is one of the most competitive medical specialties for digital advertising, with cost-per-click rates often exceeding $15-25 for cosmetic procedure keywords.
Clinics struggle to market lucrative cosmetic services without alienating patients seeking medical dermatology care.
Popular dermatologists often have 4-8 week wait times for new patients, causing potential patients to seek competitors.
Staff spend excessive time verifying insurance for medical visits while cosmetic consultations require different intake processes.
Cosmetic procedures peak before summer and holidays while medical visits remain steady, making revenue forecasting challenging.
Negative reviews about wait times or cosmetic outcomes can significantly impact new patient acquisition.
Our integrated platform combines SEO, ads, and email tailored for your industry.
Strong local SEO ensures your practice appears when patients search "dermatologist near me" or specific conditions.
Strategic paid advertising targets patients actively searching for dermatological solutions, from acne treatment to Botox, with segmented campaigns for medical and cosmetic audiences.
Email marketing helps dermatology clinics maintain relationships with existing patients while nurturing cosmetic procedure interest through automated sequences.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for dermatology.
See how Dermatology businesses use Sapt to grow.
A dermatology clinic adds laser skin resurfacing but struggles to fill appointment slots despite investing in equipment.
Integrated email campaign to existing patients plus targeted Facebook ads to lookalike audiences generates consistent bookings.
Practice loses $50K+ annually to no-shows and last-minute cancellations, especially for longer cosmetic consultations.
Automated SMS/email reminder sequences with easy rescheduling links dramatically reduce missed appointments.
Medical dermatology practice wants to grow aesthetic services but current patients don't know these offerings exist.
Monthly newsletter featuring cosmetic treatments plus targeted ads converts medical patients to cosmetic services.
Common questions about marketing for dermatology businesses
Most successful dermatology practices invest 5-10% of gross revenue in marketing. For a practice generating $1.5M annually, expect to budget $75K-150K across all channels, with higher investment for practices launching cosmetic services.
Yes, these audiences have different intent and respond to different messaging. Medical patients prioritize expertise and insurance acceptance; cosmetic patients focus on results and experience. Separate campaigns allow proper optimization for each.
Local SEO improvements can show within 2-3 months, while competitive keyword rankings typically take 6-12 months. However, Google Business Profile optimization often yields faster visibility gains for "near me" searches.
Instagram leads for cosmetic dermatology due to its visual nature—before/after content performs exceptionally well. Facebook works better for medical dermatology targeting older demographics. TikTok is emerging for younger patients seeking skincare advice.
Respond professionally acknowledging the frustration, explain steps being taken to improve, and invite offline conversation. Proactively request reviews from satisfied patients to build a strong review profile—aim for 10+ new reviews monthly.
See what compounding intelligence looks like for your business.
See Your Growth System