Attract patients who are ready to transform.
Plastic surgery marketing requires patience and precision. Patients research procedures for 6-18 months before booking consultations, and conversion rates from consultation to surgery average only 25-40%. Sapt helps practices stay top-of-mind throughout this journey with long-term nurture sequences, build trust through educational content, and optimize every touchpoint from first search to post-op follow-up.
We understand the unique marketing challenges in your industry.
Plastic surgery keywords are among the most expensive in healthcare, with CPCs for "breast augmentation" or "facelift" often exceeding $30-50 per click.
Patients typically research cosmetic procedures for 6-18 months before booking, requiring sustained nurturing throughout their journey.
Many practices struggle converting consultations into booked procedures, with industry conversion rates averaging only 25-40%.
Up to 40% of interested patients don't qualify for financing, creating lost revenue and wasted consultation time.
Advertising platforms increasingly restrict before/after imagery, limiting the most effective content type for showcasing results.
One negative review or complication story can devastate a practice's reputation, requiring proactive reputation building.
Our integrated platform combines SEO, ads, and email tailored for your industry.
SEO establishes your practice as the authoritative choice for specific procedures in your market through comprehensive content.
Strategic paid advertising captures patients at different stages—from early research to ready-to-book—across Google, Meta, and emerging platforms.
Email sequences are critical for plastic surgery marketing given the extended decision timeline. Automated nurture campaigns keep your practice top-of-mind while building trust over months.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for plastic surgery.
See how Plastic Surgery businesses use Sapt to grow.
Practice wants to grow combination procedure bookings but struggles to reach post-pregnancy women.
Facebook/Instagram campaign targeting women 28-45 with parenting interests, combined with email nurture, generates qualified consultations.
Skilled surgeon wants to become known as the region's rhinoplasty specialist but competes against established practices.
Content marketing featuring detailed procedure guides and patient stories establishes authority over 12-18 months.
Practice books plenty of consultations but only 22% proceed to surgery, well below benchmarks.
Post-consultation email sequence with financing options, testimonials, and limited-time offers improves conversion.
Common questions about marketing for plastic surgery businesses
Established practices typically invest 8-15% of revenue, while growing practices may invest 15-25%. For a $3M practice, expect $240K-450K annually across digital advertising, content creation, and reputation management.
Yes, but strategically. Focus organic social content on transformations while using lifestyle imagery in paid ads. Drive traffic to your website where you can showcase full galleries without platform limitations.
Critical—92% of patients read reviews before booking consultations. Focus on volume and recency across Google, RealSelf, and Healthgrades. Aim for 5+ new reviews monthly and maintain 4.5+ star average.
Don't compete on price—compete on expertise, safety, and outcomes. Content marketing showcasing your surgeon's credentials and detailed procedure explanations attracts quality-focused patients willing to invest more.
Implement robust financing partnerships (CareCredit, Prosper, PatientFi), offer payment plans for smaller procedures, and create lead nurture sequences for patients who aren't ready financially—many return when circumstances change.
See what compounding intelligence looks like for your business.
See Your Growth System