Executing Plastic Surgery Marketing That Works

One unified system. Every channel. Coordinated action for plastic surgery practices.

Most plastic surgery businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

92%
of cosmetic surgery patients research online before consulting
Source: American Society of Plastic Surgeons
$16.7B
total U.S. cosmetic procedure market spending in 2023
Source: Aesthetic Society
73%
of practices report social media as top acquisition channel
Source: Plastic Surgery Practice Magazine

Long-Term Lead Nurturing & Conversion

Email sequences are critical for plastic surgery marketing given the extended decision timeline. Automated nurture campaigns keep your practice top-of-mind while building trust over months.

  • 12-18 month drip campaigns matching patient research timelines
  • Procedure-specific education addressing concerns
  • Financing information and promotional offers
  • Post-consultation follow-ups increasing conversion

Targeted Procedure Acquisition Campaigns

Strategic paid advertising captures patients at different stages—from early research to ready-to-book—across Google, Meta, and emerging platforms.

  • Google Ads capturing high-intent surgeon searches
  • Instagram campaigns showcasing lifestyle transformations
  • YouTube pre-roll for procedure education
  • Retargeting for specific procedure interests

Organic Authority Building

SEO establishes your practice as the authoritative choice for specific procedures in your market through comprehensive content.

  • Procedure pages optimized for local searches
  • FAQ content capturing featured snippets
  • Surgeon bio optimization showcasing credentials
  • Review management improving visibility

Real-World Results

See how plastic surgery businesses achieve results with Sapt.

Mommy Makeover Package Launch

Practice wants to grow combination procedure bookings but struggles to reach post-pregnancy women.

Result

Facebook/Instagram campaign targeting women 28-45 with parenting interests, combined with email nurture, generates qualified consultations.

45 consultations in first quarter38% consultation-to-surgery rate$890K procedure revenue

Building Rhinoplasty Reputation

Skilled surgeon wants to become known as the region's rhinoplasty specialist but competes against established practices.

Result

Content marketing featuring detailed procedure guides and patient stories establishes authority over 12-18 months.

340% increase in organic trafficRanked #1 for "rhinoplasty [city]"Consultations grew from 8 to 35 monthly

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Frequently Asked Questions

Frequently asked questions

Established practices typically invest 8-15% of revenue, while growing practices may invest 15-25%. For a $3M practice, expect $240K-450K annually across digital advertising, content creation, and reputation management.

Yes, but strategically. Focus organic social content on transformations while using lifestyle imagery in paid ads. Drive traffic to your website where you can showcase full galleries without platform limitations.

Critical—92% of patients read reviews before booking consultations. Focus on volume and recency across Google, RealSelf, and Healthgrades. Aim for 5+ new reviews monthly and maintain 4.5+ star average.

Don't compete on price—compete on expertise, safety, and outcomes. Content marketing showcasing your surgeon's credentials and detailed procedure explanations attracts quality-focused patients willing to invest more.

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