How We Learn the Plastic Surgery Market

Building intelligence that gives your plastic surgery business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For plastic surgery practices, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

92%
of cosmetic surgery patients research online before consulting
Source: American Society of Plastic Surgeons
$16.7B
total U.S. cosmetic procedure market spending in 2023
Source: Aesthetic Society
73%
of practices report social media as top acquisition channel
Source: Plastic Surgery Practice Magazine

Defining Your Ideal Customer

We map exactly who your best plastic surgery customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Extremely High Advertising Costs
  • Long Patient Decision Cycles
  • Consultation-to-Surgery Conversion

Competitive Intelligence

We research your local plastic surgery competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The plastic surgery market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how plastic surgery businesses achieve results with Sapt.

Mommy Makeover Package Launch

Practice wants to grow combination procedure bookings but struggles to reach post-pregnancy women.

Result

Facebook/Instagram campaign targeting women 28-45 with parenting interests, combined with email nurture, generates qualified consultations.

45 consultations in first quarter38% consultation-to-surgery rate$890K procedure revenue

Building Rhinoplasty Reputation

Skilled surgeon wants to become known as the region's rhinoplasty specialist but competes against established practices.

Result

Content marketing featuring detailed procedure guides and patient stories establishes authority over 12-18 months.

340% increase in organic trafficRanked #1 for "rhinoplasty [city]"Consultations grew from 8 to 35 monthly

Explore Other Solutions for Plastic Surgery

Frequently Asked Questions

Frequently asked questions

Established practices typically invest 8-15% of revenue, while growing practices may invest 15-25%. For a $3M practice, expect $240K-450K annually across digital advertising, content creation, and reputation management.

Yes, but strategically. Focus organic social content on transformations while using lifestyle imagery in paid ads. Drive traffic to your website where you can showcase full galleries without platform limitations.

Critical—92% of patients read reviews before booking consultations. Focus on volume and recency across Google, RealSelf, and Healthgrades. Aim for 5+ new reviews monthly and maintain 4.5+ star average.

Don't compete on price—compete on expertise, safety, and outcomes. Content marketing showcasing your surgeon's credentials and detailed procedure explanations attracts quality-focused patients willing to invest more.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

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