Connect with families ready to grow.
Fertility marketing requires patience and sensitivity. Patients research procedures for 6-18 months before booking consultations, often during emotionally vulnerable periods. Sapt helps clinics stay top-of-mind throughout this journey with long-term nurture sequences, build trust through educational content, and differentiate on patient experience and success rates.
We understand the unique marketing challenges in your industry.
IVF treatments averaging $15,000-25,000 per cycle with uncertain outcomes cause patients to research extensively and delay decisions.
Patients are often emotionally vulnerable, having experienced pregnancy loss or years of failed conception, requiring sensitive marketing.
Patients scrutinize CDC/SART success rates, but these statistics are complex and can be misleading.
Only 20 states mandate fertility coverage, and most patients pay out-of-pocket, creating financial barriers.
Fertility clinics compete fiercely for patients willing to travel for better outcomes.
Growing demand from LGBTQ+ couples and single individuals requires inclusive marketing approaches.
Our integrated platform combines SEO, ads, and email tailored for your industry.
SEO establishes clinic expertise through comprehensive fertility education content.
Paid advertising reaches patients actively researching fertility options with sensitive, professional messaging.
Email marketing supports the extended fertility decision journey, providing education, emotional support, and practice differentiation.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for fertility.
See how Fertility businesses use Sapt to grow.
Clinic struggles to stand out against larger competitors with bigger ad budgets.
Content marketing focused on patient experience—physician access, support services—plus testimonial videos.
Clinic wants to become preferred provider for LGBTQ+ families.
Inclusive website content, Pride sponsorships, and targeted digital advertising.
Clinic adds elective egg freezing but needs to reach career-focused women demographic.
Instagram/Facebook campaigns targeting women 28-38, employer partnerships, and SEO content.
Common questions about marketing for fertility businesses
Transparently and contextually. Explain what numbers mean, how patient selection affects outcomes. Avoid cherry-picking—patients research extensively.
Fertility patients often research for 6-18 months before choosing a clinic. Marketing must support this journey with consistent touchpoints.
Extremely important—but patients also seek detailed testimonials beyond star ratings. Platforms like FertilityIQ are heavily researched.
Fertility clinics typically invest 5-10% of revenue. Patient acquisition costs of $500-1,500 are common given high treatment values.
See what compounding intelligence looks like for your business.
See Your Growth System