Executing Fertility Marketing That Works

One unified system. Every channel. Coordinated action for fertility & ivf clinics.

Most fertility businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

91%
of fertility patients research clinics extensively online
Source: FertilityIQ
$8.5B
U.S. fertility services market, projected to reach $15B by 2030
Source: Grand View Research
74%
cite success rates as most important selection factor
Source: ASRM

Long-Cycle Nurturing & Patient Support

Email marketing supports the extended fertility decision journey, providing education, emotional support, and practice differentiation.

  • Educational drip campaigns explaining treatment options
  • Financial planning resources including financing and grants
  • Success story sharing providing hope and social proof
  • Cycle support communications keeping patients informed

Capturing High-Intent Fertility Searches

Paid advertising reaches patients actively researching fertility options with sensitive, professional messaging.

  • Google Ads targeting IVF and treatment-specific searches
  • Facebook campaigns reaching target demographics
  • YouTube ads sharing testimonials and expertise
  • Retargeting campaigns nurturing long research cycles

Authority Building for Fertility Information

SEO establishes clinic expertise through comprehensive fertility education content.

  • Treatment-specific pages for IVF, IUI, egg freezing
  • Blog content addressing common fertility concerns
  • Success rate transparency pages
  • Local optimization for fertility clinic searches

Real-World Results

See how fertility businesses achieve results with Sapt.

Differentiating on Patient Experience

Clinic struggles to stand out against larger competitors with bigger ad budgets.

Result

Content marketing focused on patient experience—physician access, support services—plus testimonial videos.

45% increase in consultation requests28% lower cost-per-consultation

Expanding LGBTQ+ Patient Base

Clinic wants to become preferred provider for LGBTQ+ families.

Result

Inclusive website content, Pride sponsorships, and targeted digital advertising.

180% increase in LGBTQ+ inquiriesPartnerships with 4 community organizations

Frequently Asked Questions

Frequently asked questions

Transparently and contextually. Explain what numbers mean, how patient selection affects outcomes. Avoid cherry-picking—patients research extensively.

Fertility patients often research for 6-18 months before choosing a clinic. Marketing must support this journey with consistent touchpoints.

Extremely important—but patients also seek detailed testimonials beyond star ratings. Platforms like FertilityIQ are heavily researched.

Fertility clinics typically invest 5-10% of revenue. Patient acquisition costs of $500-1,500 are common given high treatment values.

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