How We Learn the Fertility Market

Building intelligence that gives your fertility business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For fertility & ivf clinics, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

91%
of fertility patients research clinics extensively online
Source: FertilityIQ
$8.5B
U.S. fertility services market, projected to reach $15B by 2030
Source: Grand View Research
74%
cite success rates as most important selection factor
Source: ASRM

Defining Your Ideal Customer

We map exactly who your best fertility customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • High Cost Creates Decision Paralysis
  • Emotional Patient Journey
  • Success Rate Transparency Pressure

Competitive Intelligence

We research your local fertility competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The fertility market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how fertility businesses achieve results with Sapt.

Differentiating on Patient Experience

Clinic struggles to stand out against larger competitors with bigger ad budgets.

Result

Content marketing focused on patient experience—physician access, support services—plus testimonial videos.

45% increase in consultation requests28% lower cost-per-consultation

Expanding LGBTQ+ Patient Base

Clinic wants to become preferred provider for LGBTQ+ families.

Result

Inclusive website content, Pride sponsorships, and targeted digital advertising.

180% increase in LGBTQ+ inquiriesPartnerships with 4 community organizations

Frequently Asked Questions

Frequently asked questions

Transparently and contextually. Explain what numbers mean, how patient selection affects outcomes. Avoid cherry-picking—patients research extensively.

Fertility patients often research for 6-18 months before choosing a clinic. Marketing must support this journey with consistent touchpoints.

Extremely important—but patients also seek detailed testimonials beyond star ratings. Platforms like FertilityIQ are heavily researched.

Fertility clinics typically invest 5-10% of revenue. Patient acquisition costs of $500-1,500 are common given high treatment values.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

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