B2B IT Service Acquisition

Social + Paid Ads strategies built specifically for it services & managed service providers.

Paid advertising reaches business owners and IT decision-makers searching for technology support.

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78%
of businesses searching for IT services begin with online research
Source: Clutch
$372B
global managed services market size
Source: MarketsandMarkets
64%
of SMBs plan to increase IT spending in the next year
Source: Datto

What's Included

  • Google Ads targeting "IT support [city]" and "managed IT services"
  • LinkedIn campaigns targeting decision-makers at target company sizes
  • Retargeting campaigns following up with website visitors
  • Industry-specific campaigns for vertical specialties

Real-World Results

See how it services & msps businesses achieve results with Sapt.

Cybersecurity Service Launch

MSP wants to grow higher-margin cybersecurity services beyond basic managed IT.

Result

Security-focused content marketing plus targeted outreach to compliance-conscious industries.

Cybersecurity revenue grew from 15% to 40% of total within 18 monthsAverage client MRR increased 35%

Healthcare IT Specialization

MSP wants to specialize in HIPAA-compliant healthcare IT for higher-value clients.

Result

Healthcare-focused content, HIPAA certification, and targeted marketing to medical practices.

Healthcare clients grew from 8 to 45 within 24 monthsPremium pricing for compliance expertise

Explore Other Solutions for IT Services & MSPs

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Frequently Asked Questions

Frequently asked questions

Growing MSPs typically invest 5-10% of revenue in marketing. For an MSP generating $1.5M annually, expect $75K-150K. Vendor co-op funds can supplement budget significantly.

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