Security Awareness & Service Nurturing

Email Campaigns strategies built specifically for it services & managed service providers.

Email marketing educates prospects about IT risks and managed services value while nurturing long B2B sales cycles.

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78%
of businesses searching for IT services begin with online research
Source: Clutch
$372B
global managed services market size
Source: MarketsandMarkets
64%
of SMBs plan to increase IT spending in the next year
Source: Datto

What's Included

  • Security awareness content creating urgency for protection
  • Lead nurturing sequences for extended B2B consideration
  • Quarterly technology update newsletters to existing clients
  • Co-op marketing with vendor partners

Real-World Results

See how it services & msps businesses achieve results with Sapt.

Cybersecurity Service Launch

MSP wants to grow higher-margin cybersecurity services beyond basic managed IT.

Result

Security-focused content marketing plus targeted outreach to compliance-conscious industries.

Cybersecurity revenue grew from 15% to 40% of total within 18 monthsAverage client MRR increased 35%

Healthcare IT Specialization

MSP wants to specialize in HIPAA-compliant healthcare IT for higher-value clients.

Result

Healthcare-focused content, HIPAA certification, and targeted marketing to medical practices.

Healthcare clients grew from 8 to 45 within 24 monthsPremium pricing for compliance expertise

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