Help more patients complete their recovery journey.
Physical therapy clinics face a unique challenge: up to 70% of patients don't complete their treatment plans, leaving both outcomes and revenue unrealized. Sapt helps PT practices attract direct-access patients (reducing physician referral dependency), keep patients engaged throughout their treatment journey, and build long-term relationships for wellness maintenance.
We understand the unique marketing challenges in your industry.
Many PT clinics rely heavily on physician referrals, leaving them vulnerable to changes in referral patterns.
Declining reimbursement rates and visit caps force clinics to see more patients with less time.
Up to 70% of PT patients don't complete their full treatment plan, reducing outcomes and revenue.
Most patients don't know they can see a physical therapist without a physician referral.
Large health systems and corporate PT chains with bigger marketing budgets make it difficult to compete.
Manual scheduling and high cancellation rates create gaps that directly impact revenue.
Our integrated platform combines SEO, ads, and email tailored for your industry.
SEO captures patients actively searching for solutions to their pain or injuries with condition-specific content.
Paid advertising targets patients searching for pain solutions, educating them about direct access while capturing immediate treatment intent.
Email automation keeps patients engaged throughout their treatment plan and brings former patients back for wellness maintenance.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for physical therapy.
See how Physical Therapy businesses use Sapt to grow.
Clinic relies 80% on physician referrals and wants to diversify patient acquisition.
Educational campaign explaining direct access rights combined with Google Ads generates new patient stream.
Clinic loses $180K annually to patients who stop treatment early.
Automated engagement sequence with progress tracking and milestone celebrations improves completion.
Clinic wants to become the go-to provider for local athletes.
Content marketing showcasing sports-specific expertise plus local coach partnerships.
Common questions about marketing for physical therapy businesses
Emphasize personalization, one-on-one care time, and convenience. Hospital clinics often have longer wait times and use more PT assistants. Market your therapist qualifications, specialized techniques, and patient-focused scheduling.
Absolutely—it's a competitive advantage. Create content explaining that patients can self-refer in most states, emphasizing faster access to care. This differentiates you from clinics relying solely on physician referrals.
These niches require targeted marketing to specific audiences. Use condition-specific landing pages, support group partnerships, and paid ads targeting relevant symptoms. These specialties often have less competition and higher loyalty.
Independent PT clinics typically invest 3-7% of revenue in marketing. New clinics or those aggressively growing may invest 8-12%. For a $1M clinic, expect $30K-70K annually across all activities.
See what compounding intelligence looks like for your business.
See Your Growth System