How We Learn the Physical Therapy Market

Building intelligence that gives your physical therapy business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For physical therapy clinics, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

70%
of patients who could benefit from PT never receive it
Source: American Physical Therapy Association
84%
of patients use online search when looking for PT
Source: WebPT
30%
average patient drop-off rate before completing treatment
Source: APTA

Defining Your Ideal Customer

We map exactly who your best physical therapy customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Physician Referral Dependency
  • Insurance Reimbursement Pressures
  • High Patient Drop-Off Rates

Competitive Intelligence

We research your local physical therapy competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The physical therapy market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how physical therapy businesses achieve results with Sapt.

Direct Access Campaign Launch

Clinic relies 80% on physician referrals and wants to diversify patient acquisition.

Result

Educational campaign explaining direct access rights combined with Google Ads generates new patient stream.

Direct access patients grew to 45% of new patients35% lower acquisition cost28% increase in volume

Reducing Treatment Plan Drop-Off

Clinic loses $180K annually to patients who stop treatment early.

Result

Automated engagement sequence with progress tracking and milestone celebrations improves completion.

Completion rate increased from 30% to 58%Average visits per patient: 6.2 to 9.8$145K additional annual revenue

Explore Other Solutions for Physical Therapy

Frequently Asked Questions

Frequently asked questions

Emphasize personalization, one-on-one care time, and convenience. Hospital clinics often have longer wait times and use more PT assistants. Market your therapist qualifications, specialized techniques, and patient-focused scheduling.

Absolutely—it's a competitive advantage. Create content explaining that patients can self-refer in most states, emphasizing faster access to care. This differentiates you from clinics relying solely on physician referrals.

These niches require targeted marketing to specific audiences. Use condition-specific landing pages, support group partnerships, and paid ads targeting relevant symptoms. These specialties often have less competition and higher loyalty.

Independent PT clinics typically invest 3-7% of revenue in marketing. New clinics or those aggressively growing may invest 8-12%. For a $1M clinic, expect $30K-70K annually across all activities.

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