One unified system. Every channel. Coordinated action for physical therapy clinics.
Most physical therapy businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.
Email automation keeps patients engaged throughout their treatment plan and brings former patients back for wellness maintenance.
Paid advertising targets patients searching for pain solutions, educating them about direct access while capturing immediate treatment intent.
SEO captures patients actively searching for solutions to their pain or injuries with condition-specific content.
See how physical therapy businesses achieve results with Sapt.
Clinic relies 80% on physician referrals and wants to diversify patient acquisition.
Educational campaign explaining direct access rights combined with Google Ads generates new patient stream.
Clinic loses $180K annually to patients who stop treatment early.
Automated engagement sequence with progress tracking and milestone celebrations improves completion.
Emphasize personalization, one-on-one care time, and convenience. Hospital clinics often have longer wait times and use more PT assistants. Market your therapist qualifications, specialized techniques, and patient-focused scheduling.
Absolutely—it's a competitive advantage. Create content explaining that patients can self-refer in most states, emphasizing faster access to care. This differentiates you from clinics relying solely on physician referrals.
These niches require targeted marketing to specific audiences. Use condition-specific landing pages, support group partnerships, and paid ads targeting relevant symptoms. These specialties often have less competition and higher loyalty.
Independent PT clinics typically invest 3-7% of revenue in marketing. New clinics or those aggressively growing may invest 8-12%. For a $1M clinic, expect $30K-70K annually across all activities.
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