Direct Access Patient Acquisition

Social + Paid Ads strategies built specifically for physical therapy clinics.

Paid advertising targets patients searching for pain solutions, educating them about direct access while capturing immediate treatment intent.

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70%
of patients who could benefit from PT never receive it
Source: American Physical Therapy Association
84%
of patients use online search when looking for PT
Source: WebPT
30%
average patient drop-off rate before completing treatment
Source: APTA

What's Included

  • Google Ads targeting condition-specific searches
  • Facebook campaigns educating about PT benefits
  • YouTube ads demonstrating exercises
  • Geo-targeted campaigns within drive radius

Real-World Results

See how physical therapy businesses achieve results with Sapt.

Direct Access Campaign Launch

Clinic relies 80% on physician referrals and wants to diversify patient acquisition.

Result

Educational campaign explaining direct access rights combined with Google Ads generates new patient stream.

Direct access patients grew to 45% of new patients35% lower acquisition cost28% increase in volume

Reducing Treatment Plan Drop-Off

Clinic loses $180K annually to patients who stop treatment early.

Result

Automated engagement sequence with progress tracking and milestone celebrations improves completion.

Completion rate increased from 30% to 58%Average visits per patient: 6.2 to 9.8$145K additional annual revenue

Explore Other Solutions for Physical Therapy

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Frequently Asked Questions

Frequently asked questions

Independent PT clinics typically invest 3-7% of revenue in marketing. New clinics or those aggressively growing may invest 8-12%. For a $1M clinic, expect $30K-70K annually across all activities.

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