Executing Roofers Marketing That Works

One unified system. Every channel. Coordinated action for roofing companies.

Most roofers businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.

82%
research roofing contractors online before requesting estimates
Source: Roofing Contractor Magazine
$56B
U.S. roofing industry market size
Source: IBISWorld
75%
collect 3+ estimates before making a decision
Source: HomeAdvisor

Storm Response & Long-Term Nurturing

Email marketing enables rapid storm response communication and nurtures homeowners through long decisions.

  • Storm alert sequences educating on inspection and claims
  • Estimate follow-up sequences nurturing prospects
  • Annual maintenance reminder campaigns
  • Referral program communications

Capturing Repair and Replacement Searches

Paid advertising reaches homeowners researching roofing services with weather-triggered campaigns.

  • Google Ads targeting roof repair and replacement
  • Local Service Ads with Google Guarantee
  • Weather-triggered campaigns after storms
  • Facebook campaigns targeting older home demographics

Building Local Roofing Authority

Strong local SEO establishes your company as the trusted local roofing expert.

  • Google Business Profile with project photos
  • Service pages for repairs, replacements, materials
  • Neighborhood landing pages
  • Educational content about roofing materials

Real-World Results

See how roofers businesses achieve results with Sapt.

Post-Storm Market Capture

Major hailstorm creates surge of demand, but out-of-town competitors flood market.

Result

Rapid Google Ads activation plus email to past customers establishes local credibility.

145 inspection requests in first week38 full replacements ($620K revenue)

Premium Material Positioning

Company installs high-quality materials but struggles to differentiate from cheaper options.

Result

Content marketing explaining material differences attracts quality-focused customers.

Average job size increased 22%Close rate improved from 18% to 28%

Frequently Asked Questions

Frequently asked questions

Emphasize local presence, permanence, and accountability. Highlight years in community, warranties you'll honor, and past customer references.

Yes, it's expected and differentiating. Many homeowners are overwhelmed by the process and value this guidance.

Most successful companies invest 5-10% of revenue. Storm-dependent markets may need reserve budgets for quick activation.

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See what compounding intelligence looks like for your business.

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