How We Learn the Roofers Market

Building intelligence that gives your roofers business an unfair advantage.

Before we execute a single campaign, we build deep intelligence about your market. For roofing companies, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.

82%
research roofing contractors online before requesting estimates
Source: Roofing Contractor Magazine
$56B
U.S. roofing industry market size
Source: IBISWorld
75%
collect 3+ estimates before making a decision
Source: HomeAdvisor

Defining Your Ideal Customer

We map exactly who your best roofers customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.

  • Storm Chaser Competition
  • Long Sales Cycles for Replacements
  • Extreme Seasonality

Competitive Intelligence

We research your local roofers competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.

  • Track competitor ad campaigns and messaging
  • Analyze their SEO and content strategies
  • Identify underserved audiences and opportunities

Continuous Market Monitoring

The roofers market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.

  • Real-time competitor tracking
  • Industry trend monitoring
  • Audience behavior pattern updates

Real-World Results

See how roofers businesses achieve results with Sapt.

Post-Storm Market Capture

Major hailstorm creates surge of demand, but out-of-town competitors flood market.

Result

Rapid Google Ads activation plus email to past customers establishes local credibility.

145 inspection requests in first week38 full replacements ($620K revenue)

Premium Material Positioning

Company installs high-quality materials but struggles to differentiate from cheaper options.

Result

Content marketing explaining material differences attracts quality-focused customers.

Average job size increased 22%Close rate improved from 18% to 28%

Frequently Asked Questions

Frequently asked questions

Emphasize local presence, permanence, and accountability. Highlight years in community, warranties you'll honor, and past customer references.

Yes, it's expected and differentiating. Many homeowners are overwhelmed by the process and value this guidance.

Most successful companies invest 5-10% of revenue. Storm-dependent markets may need reserve budgets for quick activation.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

See Your Growth System